In the ever-evolving digital marketing landscape, a cutting-edge search engine optimisation (SEO) strategy is crucial to staying ahead of the competition.
Similarly, consumer behaviour and search engine algorithms are also changing. So, it’s more important than ever to accurately predict the performance of your SEO efforts and adapt accordingly.
Introducing SEO forecasting – your ultimate solution for informed decision-making and enhanced results.
In this comprehensive guide, we’ll delve into the world of SEO forecasting. We will highlight the best SEO forecasting tools and provide an SEO forecast template that will revolutionise your approach to optimising organic traffic.
Learn how to forecast organic traffic using the top resources in the industry, including:
- SEO Forecast by SEOmonitor
- Google Looker Studio
- SEO Forecasting with seoClarity
- Ahrefs’ Traffic Site Forecasting
- BridgeEdge’s Opportunity Forecasting
- Prophet by Facebook
Now you can say goodbye to unpleasant surprises and hello to a smarter, more successful SEO strategy with the best SEO forecasting tools and templates!
Key Takeaways
- SEO forecasting is the ultimate solution for informed decision-making and enhanced results.
- SEO forecasting tools, such as SEO Forecast by SEOmonitor and Ahrefs, can help you forecast organic traffic and optimise your website’s performance.
- Using a free Excel SEO forecast template can revolutionise your approach to SEO and drive traffic like never before.
- Dealing with uncertainties in SEO forecasting requires a proactive and adaptive approach
What is SEO Forecasting?
SEO forecasting is the process of predicting or estimating future performance and trends in search engine optimisation (SEO) for online content, including WordPress websites.
It involves analysing data, identifying patterns, and using various SEO forecasting tools and methods to anticipate how a site’s search rankings, traffic, and visibility might change over time.
With such insights, companies can allocate resources wisely, create targeted content plans, and seize opportunities.
Though not foolproof, SEO forecasting lays a solid foundation for successful marketing strategies. In short, it’s leveraging data to excel in the competitive online arena.
What is the Importance of SEO Forecasting?
The importance of SEO forecasting lies in its ability to:
- Drive data-driven decision-making
- Optimise resource allocation
- Maintain a competitive edge in the online space
- Adapt to evolving search engine algorithms and user behaviour
Best SEO Forecasting Methods
Selecting the appropriate SEO forecasting method is crucial for optimising your digital marketing strategy.
Here are the most used SEO forecasting methods:
- SEO Forecasting Tools: SEO forecasting tools are advanced software solutions specifically designed to analyse and predict various aspects of SEO performance.
- Free Excel SEO Forecast Template: Excel SEO forecast template involves utilising familiar spreadsheet software to manually track, analyse, and predict SEO performance.
- Examining Historical Data: You can examine historical data to identify patterns, trends, and seasonality.
- Keyword Forecasting: Keyword forecasting is the process of predicting the performance and search volume of specific keywords to inform content strategies.
- Competitor Analysis: Competitor analysis is the practice of monitoring and analysing competitors’ strategies, performance, and tactics to gain insights and inform your own SEO strategy.
SEO Forecasting Tools: Our Top Picks
In this digital era, SEO forecasting plays a pivotal role in helping businesses plan their online strategies effectively. There are various tools available in the market that can assist you with forecasting efforts. In fact, experienced SEO consultants often utilize these forecasting tools to offer more precise and data-driven recommendations for their clients.
Here, we will discuss our top picks for the best SEO forecasting tools, examining their features, pros, cons, and pricing:
- User-Friendly Interface
- Accurate Forecasting
- Customisable Reports
- Tracks Keyword Rankings
- Powerful Data Analytics
- Integration with Google Cloud Platform
- Easily Scalable
- Free Access to Basic Version
- Comprehensive SEO Platform
- In-depth Competitor Analysis
- Customisable Reporting
- AI-driven Keyword Research
1. SEO Forecast by SEOmonitor
SEO Forecast by SEOmonitor is a comprehensive SEO forecasting tool designed to predict organic traffic, conversions, and ROI.
SEOmonitor forecasting tool enables users to create custom forecasts and track performance over time.
SEO Forecasting Metrics Used by SEOmonitor Forecasting
SEO Forecast by SEOmonitor uses a variety of SEO forecasting metrics, including organic traffic, conversion rates, and revenue.
The tool also tracks keyword rankings, backlinks, and site health metrics to view website performance comprehensively.
It analyses historical data from Google Analytics and Google Search Console to forecast future trends and provides customisable models for different scenarios.
Pros of SEOmonitor Forecasting
- User-friendly interface and easy to navigate
- Accurate forecasting based on historical data
- Customisable reports and projections
- Integration with Google Analytics and Google Search Console
Cons of SEOmonitor Forecasting
- Limited keyword data for some less popular languages
- No option for real-time tracking of SEO metrics
Pricing of SEOmonitor Forecasting
- Starts at $163.45 per month for small businesses
- Custom pricing available for larger businesses and agencies
2. Google Looker Studio
Google Looker Studio is a data analytics platform that allows users to create SEO forecasting models using custom data sets. This SEO forecasting tool supports real-time data visualisation and offers an intuitive interface for managing large data volumes.
SEO Forecasting Metrics Used by Google Looker Studio
Google Looker Studio allows users to create custom SEO forecasting models using a range of metrics, including organic traffic, keyword rankings, and conversion rates.
The tool supports real-time data updates and offers data visualisation and reporting options for tracking and monitoring performance.
It also integrates with Google Analytics and Google Search Console to provide a complete picture of website performance.
Pros of Google Looker Studio
- Powerful data analytics and visualisation features
- Seamless integration with Google Cloud Platform
- Scalable solution for businesses of all sizes
- Customisable dashboard and reporting options
Cons of Google Looker Studio
- Requires technical expertise to create custom forecasting models
- No dedicated SEO-specific features
Pricing of Google Looker Studio
- Custom pricing based on individual business needs
3. SEO Forecasting with seoClarity
seoClarity is an enterprise-level SEO platform that offers an SEO forecasting tool as part of its suite of features. This tool helps users predict organic traffic, analyse competitors, and improve website performance.
SEO Forecasting Metrics Used by SEO Forecasting with seoClarity
SEO Forecasting with seoClarity uses a range of SEO forecasting metrics, including organic traffic, conversions, and revenue.
The tool also offers advanced features for competitor analysis, keyword research, and content optimisation.
It tracks keyword rankings, backlinks, and site health metrics to provide actionable insights for improving SEO performance.
Pros of SEO Forecasting with seoClarity
- Comprehensive SEO platform with various features
- In-depth competitor analysis
- Customisable reporting and data visualisation options
- AI-driven keyword research and content analysis
Cons of SEO Forecasting with seoClarity
- Can be overwhelming for beginners due to the extensive features
- Pricing may not be suitable for small businesses
Pricing of SEO Forecasting with seoClarity
- Custom pricing based on individual business needs
4. Ahrefs’ Traffic Site Forecasting
Ahrefs is a popular SEO platform, and its Traffic Site Forecasting tool helps users predict potential organic traffic based on keyword rankings and search volumes. The tool provides actionable insights to optimise content and improve search visibility.
SEO Forecasting Metrics Used by Ahrefs’ Traffic Site Forecasting
Ahrefs’ Traffic Site Forecasting focuses on predicting potential organic traffic based on keyword rankings and search volumes.
The tool also offers advanced features for backlink analysis, competitor tracking, and keyword research.
It tracks keyword rankings and backlink metrics to provide insights for improving SEO performance.
Pros of Ahrefs’ Traffic Site Forecasting
- User-friendly interface
- Large keyword database for accurate forecasting
- Detailed backlink analysis and competitor tracking
- Integration with Google Analytics and Google Search Console
Cons of Ahrefs’ Traffic Site Forecasting
- Limited capabilities for forecasting conversions and revenue
- Pricing may be on the higher side for small businesses
Pricing of Ahrefs’ Traffic Site Forecasting
- Starts at $99 per month for the Lite plan
- Advanced plans available at higher price points
5. BridgeEdge’s Opportunity Forecasting
BridgeEdge offers an SEO forecasting tool called Opportunity Forecasting, which focuses on predicting organic traffic and revenue based on various factors, including current keyword rankings and search volume data.
SEO Forecasting Metrics Used by BridgeEdge’s Opportunity Forecasting
BridgeEdge’s Opportunity Forecasting uses a range of metrics, including current keyword rankings and search volume data, to predict potential organic traffic and revenue.
The tool provides suggestions for optimising content and improving search visibility, making it an ideal choice for businesses looking to enhance their SEO strategy.
It also offers competitive analysis and keyword research capabilities for identifying new opportunities.
Pros of BridgeEdge’s Opportunity Forecasting
- Simple and easy-to-use interface
- Accurate forecasting with customisable variables
- Provides suggestions for content and technical optimisations
- Competitive analysis and keyword research capabilities
Cons of BridgeEdge’s Opportunity Forecasting
- Limited integration options with other analytics platforms
- No dedicated features for backlink analysis
Pricing of BridgeEdge’s Opportunity Forecasting
- Custom pricing based on individual business needs
6. Prophet by Facebook
Prophet is an open-source forecasting tool developed by Facebook, which can be adapted for SEO forecasting. This tool uses time series data to predict future trends and can be customised to suit specific business requirements.
SEO Forecasting Metrics Used by Prophet by Facebook
Prophet by Facebook is an open-source forecasting tool that can be adapted for SEO forecasting purposes.
It uses time series data to forecast future trends and can handle a range of metrics, including organic traffic, keyword rankings, and conversion rates.
The tool is highly customisable, making it ideal for businesses with advanced technical expertise.
Pros of Prophet by Facebook
- Open-source and highly customisable
- Supports a wide range of data formats
- Can handle large datasets and complex forecasting models
- Well-suited for data scientists and developers
Cons of Prophet by Facebook
- Requires technical expertise to set up and customise for SEO purposes
- No dedicated SEO features or integrations with popular SEO platforms
- No user interface or dashboard, as it’s primarily a programming library
Pricing of Prophet by Facebook
- Free and open-source
Free Excel SEO Forecast Template
An Excel SEO Forecast Template is a spreadsheet tool that helps users to predict and analyse the organic search performance of their website.
The template is designed to be user-friendly, customisable, and accessible to SEO professionals and marketers of all levels of experience.
The purpose of an SEO forecast template is to provide a structured way to predict the potential organic search traffic and revenue that a website can generate based on certain assumptions and inputs.
The inputs may include the following;
- Historical data of the website
- The target keywords
- Estimated search volume
- The level of competition
- The expected changes in the search algorithms or market trends
So, the Excel SEO forecast template provides customisable assumptions and visualisation capabilities that you can use to set realistic goals, allocate resources effectively, and track progress over time.
Complete Guide to Projecting SEO Performance Using Free Template
You can create a SEO forecasting template by using already available data.
This method integrates keyword and statistical models for a thorough SEO projection. Follow this detailed guide to create your customised template.
Here is what you need to make this template:
- Google Search Console – You need this to obtain data about CTR and keyword positions
- Google Analytics – It will be used to get organic traffic data
- SEO Software– SEO software will be required to get data about search volume and get keywords
A Step-By-Step Process to Customising SEO Forecasting Template
Step 1
Update the template with dates and monthly organic traffic data from Google Analytics, excluding bot traffic and ensuring accuracy. Use 2-3 years of data, or available data for new sites.
Step 2
Examine historical data for seasonality and outliers to improve forecast accuracy. Identify regular peaks and dips, and exclude outlier data, replacing it with a representative figure.
Step 3
Create a projection of future organic traffic without considering SEO marketing or other changes. Copy dates and traffic data, and modify the forecast function.
Step 4
Add keyword forecasting to the no-change forecast using CTR data from the template or other sources. Calculate the average CTR for positions one to twenty.
Step 5
Update the template with target keywords, monthly search volume, and current positions.
Step 6
Calculate potential traffic for each keyword at various SERP positions by multiplying keyword volume by the corresponding CTR. Sum up traffic estimates for all positions.
Step 7
Adjust the forecast based on anticipated keyword appearance and position in search results. Update the forecast as you add keywords or gain insights into organic click-through rates.
By following these steps, you can create an accurate SEO forecasting template to project your website’s organic traffic performance and optimise your SEO strategy.
Most Important SEO Forecasting Metrics
When forecasting SEO performance, it’s essential to track and analyse the most relevant metrics.
Let’s take a look at the most important SEO forecasting metrics to consider and why each one is critical for your strategy.
- Organic Traffic
- Keyword Rankings
- Click-Through Rate (CTR)
- Conversion Rate
- Bounce Rate
- Search Intent
- Seasonality
By considering these essential SEO forecasting metrics in Excel SEO Forecast Template, businesses can better understand their current performance, anticipate future trends, and make informed decisions to optimise their digital marketing strategies.
How to Deal with Uncertainties in SEO Forecasting?
SEO forecasting can be challenging due to the constantly evolving nature of search algorithms, the unpredictable behaviour of competitors, and the uncertainties of market trends.
Dealing with uncertainties in SEO forecasting requires a proactive and adaptive approach. Here are some practical tips to help you manage uncertainties:
- Stay up-to-date with search algorithms: Keep an eye on changes to search algorithms and update your SEO strategy accordingly. Subscribe to industry newsletters or blogs to stay informed about the latest updates.
- Monitor competitor activity: Keep tabs on your competitors and monitor their SEO activity. Analyse their rankings, backlinks, and content strategy to identify areas where you can improve.
- Use data-driven decision-making: Utilise tools such as Google Analytics to monitor the performance of your website and pinpoint opportunities for enhancement. Leverage the insights obtained from this data to make informed choices regarding your SEO tactics.
- Experiment with new tactics: Try new tactics to improve your SEO performance. For example, experiment with different keywords or content formats to see what works best for your audience.
- Maintain flexibility: Remember that SEO is an ongoing process and requires flexibility. Be prepared to adjust your strategy as needed based on changing market conditions or unexpected outcomes.
By following these tips, you can manage uncertainties in SEO forecasting and improve your website’s organic search performance.
If you’re in need of professional SEO services in Adelaide, you can confidently rely on Lead Digital. Known for their expertise and results-driven approach, Lead Digital can help you navigate the complexities of SEO and implement effective strategies for your business.
Final Thoughts: SEO Forecasts Shouldn’t be Your Only Strategy
While SEO forecasting tools and Excel SEO forecast templates can be helpful in predicting a website’s organic search performance, it’s essential to exercise caution when relying on this method. SEO is continuously evolving, and forecasts are based on assumptions that may not always be accurate. Therefore, it’s crucial to use SEO forecasts as one tool in your decision-making process and consider other factors to make informed decisions about your SEO strategy.
Frequently Asked Questions
Can You Predict SEO Results?
While it is not possible to predict SEO results with 100% accuracy, it is possible to forecast SEO results by using a variety of methods. SEO forecasting involves using historical data, analysing market trends, and using forecasting tools to estimate future traffic levels and rankings.
This can help businesses optimise their SEO strategies, plan for future growth, and stay ahead of the competition. Moreover, forecasting can be challenging due to the constantly changing nature of search engine algorithms and user behaviour.
Why is SEO Forecasting Difficult?
SEO forecasting can be difficult due to several reasons. Firstly, search engine algorithms are constantly changing, making it challenging to predict future performance.
Additionally, user behaviour and competition can impact results. Seasonality and market trends can also impact traffic levels, making it challenging to forecast results accurately.
Finally, there is always a level of uncertainty involved in forecasting, as past trends may not always continue.
Does Google Analytics Measure SEO?
Google Analytics can provide valuable insights into SEO performance, although it does not provide a complete picture.
Some of the SEO metrics that Google Analytics can measure include organic search traffic, keyword performance, bounce rate, and click-through rate. It can also help track user behaviour and identify areas for improvement.
What is Search Forecasting?
Search forecasting is the process of predicting future search engine performance based on historical data, market trends, and user behaviour.
It can help businesses optimise their SEO strategies, plan for future growth, and stay ahead of the competition. Some of the factors that can impact search forecasting include seasonality, market trends, and changes in search engine algorithms.