Best Time To Post On Instagram Australia

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Written By Cooper Bancroft

I'm Cooper Bancroft, a Melbourne-based web designer with 9+ years of experience. I believe in the transformative power of a well-designed website for businesses, bloggers, and online stores.

Are you struggling to gain traction on Instagram? It’s not uncommon to be lost in the sea of content on this popular social media platform. However, knowing when to post can greatly increase your chances of being seen and ultimately, engaged with. In this article, we will dive into the best time to post on Instagram Australia and how you can use this information to boost your engagement.

Why timing matters

Posting at the right time can make a huge difference in the engagement your posts receive. By posting when your audience is most active, you are increasing the likelihood that your content will be seen and engaged with. This can result in more likes, shares, comments, followers, reposts, and tags.

Best time to post on Instagram Australia

After conducting extensive research and gaining over 30,000 followers myself, I have discovered that the best time to post on Instagram in Australia is 10 PM on weekdays to target the US audience. For targeting Australian Instagram users, the best time to post is at 5 AM on weekdays and 11 AM on weekends.

Although these times may seem odd, there are good reasons behind them. According to a heatmap from SproutSocial, users are most active on Instagram during the early hours of the morning on weekdays. This can be attributed to the habit of checking our phones first thing in the morning. Hence, posting at this time can capture this audience.

However, as an Australian Instagram user, it’s important to also consider the audience you are trying to target. If you are a small business owner with a café, for example, posting at 5 AM on weekdays would be ideal as it would target the local audience. On the other hand, if you are a fitness influencer, posting at 10 PM on weekdays would ensure that you target the US-based audience, which makes up 50% of all Instagram users.

In addition, there are some spikes in engagement throughout the weekdays at around 11 AM and 3-4 PM, when people may take a quick break from work to check their phones.

Importance of engaging content

While posting at the right time is beneficial, it’s important to note that Instagram now shows recommended photos instead of the old timeline system. Therefore, having engaging content and images that provoke your followers in a positive way to comment or like the photo is crucial.

If you’re looking to increase engagement, there are various resources available that can help. These include “9 ways to increase Instagram engagement” and “Increase your engagement in 8 simple steps.”

In conclusion, posting at the best time for your audience can significantly improve your engagement on Instagram. However, it’s important to also focus on creating high-quality and engaging content to ensure maximum impact. By taking these factors into account, you can achieve success on this popular social media platform.

If you’re using Instagram for business purposes, it’s also a great idea to get a domain for your business website. To get started, you can check out our guide on the best Australian domain registrars, where you can pick up a domain for as little as $15.

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